Creative Strategy & InnovationUnifying Assets Under One Resonant Umbrella Brand
Evaluation of an established regional hotel brand, providing refreshed concepts to create a standout umbrella brand and strategy for Peppertree Collection.
The Project
Review, refresh and elevate an existing accommodation group’s consumer and internal brands. The project aimed to identify a relevant umbrella brand proposition, that amplifies consumer awareness, instils confidence, and propels future growth.
The Client: Peppertree Collection
Peppertree Collection offers country and coastal accommodation designed with room to breathe and exceptional experiences in mind. Guests are encouraged to reconnect with loved ones and treasure immersive moments together.
The Challenge
Aligning existing brands with brand unification. With varied brand executions across multiple accommodation assets, we were tasked with creating a trusted consumer brand umbrella, refreshed creative assets, new guest experience concepts and agile promotional ideas.
The Solution
Drawing upon our client kick-off workshop, global insights, and extensive brand development experience, we delivered:
- Consumer Brand Strategy: Crafted a refreshed umbrella brand name, vision, strategy, and assets with tagline, defined target markets, tone of voice, unique selling points, and a mood board for asset development.
- Internal Brand Platform: Developed a clear vision, strategy and values.
- Creative Assets: Delivered graphic design project management to create new assets and a stand-out brand guide.
- Final Reveal: Presented to team for lasting impact, setting the stage for new brand implementation success.
The Result
Merging diverse assets into one dynamic brand
Peppertree Collection, the client’s newly adopted umbrella brand name, now has a comprehensive brand strategy with action plan, empowering them to implement their new brand across all assets, engage newly defined target audiences and showcase distinct offerings.
“Hipscotch is the embodiment of passion and industry expertise. What sets them apart is their remarkable approach to engaging clients through fun and interactive workshops that bring out the creative best in everyone. Their unique blend of knowledge and creativity is a game-changer.”
Kersti and Stuart Faulkner
Owners, Peppertree Collection
