That’s GOLD: Crafting a National Winning Narrative for Canberra’s Tourism Heartbeat

Discover how we crafted a national award winning, compelling and aspirational award submission that reflects Canberra and Region Visitors Centre’s brand identity and highlights key accomplishments.

Canberra Region Visitors Centre internal

The Project

Our strategy revolved around spotlighting Canberra and Region Visitors Centre’s remarkable tourism efforts, commitment to accessibility and inclusivity, focus on nurturing the talent of local craftspeople with a provenance retail emphasis, and driving the sustainable growth of the visitor economy to build recognition and exposure for their destination.

The Client: Canberra and Region Visitors Centre

The Canberra and Region Visitors Centre is not just an information hub, it’s the heartbeat of tourism in the Australian Capital Territory. Driven by a dynamic team of 15 experts and 22 volunteers; they’re an experience enhancer, a door-opener to the wonders of the ACT. A trailblazer in customer service excellence, cutting-edge digital tools, and responsible tourism, they are the go-to visitor precinct for modern-day travellers.

The Challenge

The tourism industry is highly competitive, winning an award can provide a significant advantage in terms of recognition, exposure, and credibility. Taking a comprehensive and strategic approach to creating award submissions that are tailored to specific strengths and accomplishments is vital to effectively communicate the impact you’ve had on your local tourism industry.

The Solution

A tourism award win can be a game-changer, setting a brand apart from the competition, bolstering credibility, and gaining industry and consumer recognition for exceptional achievements. Our solution involved:

Data Gathering: Thorough business analysis.
Captivating Content: Developed a compelling and aspirational award submission showcasing achievements and extraordinary impact visitors and on the local tourism industry.
Conveying Business Essence: Diligently addressed all criteria.
Compelling Creatives: Professionally designed supporting visuals.

Gold Standard in Tourism Excellence.

Our meticulously crafted submission for the Canberra and Region Visitors Centre not only met but exceeded expectations, triumphantly securing Gold at both the Canberra Region Tourism Awards and Qantas Australian Tourism Awards. These prestigious accolades are testament to our client’s unparalleled commitment to tourism excellence. Winning this award has significantly elevated their profile, validating efforts and positioning them as the leading Visitor Centre in Australia.