Content CreationDominating the Tourism Arena with Multi-Award-Winning Submissions
Award submissions crafted to elevate the profile of Mudgee Region and celebrate remarkable achievements of the local tourism industry.
The Project
Harness the power of content curation and propel Mudgee Region’s journey to become Australia’s most loved destination with captivating award submissions – including the NSW & Australian Tourism Awards and NSW & Australia’s Top Tourism Town Awards.
The Client: Mudgee Region Tourism
Mudgee Region Tourism is an independent not-for-profit local tourism organisation, responsible for the Mid-Western Regional Council Area’s visitor servicing, industry development and destination marketing. The Mudgee Region in NSW, located 280km north-west of Sydney, is home to 25,000+ people and includes the townships of Mudgee, Gulgong, Rylstone, Kandos, and small villages between.
The Challenge
Having already claimed numerous accolades at regional, state, and national levels, the client’s thirst for success and unwavering commitment to excellence drove them to seek further recognition. They sought to maintain momentum and secure additional accolades, powering promotional strategies.
The Solution
We understand first-hand the power of recognition in expanding awareness and establishing a strong reputation. Our solution involved:
- Captivating Content: Crafting narratives, showcasing achievements and extraordinary experiences.
- Tales of Triumph: Highlighting innovations and impact on local tourism.
- Emphasising Distinctiveness:Focusing on brand identity.
- Conveying Destination Essence: Diligently addressing all criteria.
- Compelling Creatives: Professionally designed supporting visuals.
The Result
Achieved the coveted title of Australia’s top tourism town, twice!
Our expertly crafted submissions not only resulted in back-to-back victories at the esteemed NSW and Australian Top Tourism Town Awards in 2021 and 2022, earning Mudgee Region Tourism the distinguished Hall of Fame accolade, but also secured the prestigious Gold award for Visitor Information Services at the 2022 NSW and Australian Tourism Awards.
“Hipscotch’s expertise has been invaluable. Their professionalism and dedication in crafting our destination award submissions led to prestigious honours. I wholeheartedly recommend Hipscotch for their unparalleled commitment and innovative approach.”
Des Kennedy
Chair of Mudgee Region Tourism Board
