Professional GrowthDestination Mastery: Elevating Skills for Dynamic Marketing
We delivered personalised mentoring to enhance practical skills, strategic planning, and leadership in destination marketing for long-term sustainable growth.
The Project
We provided personalised mentoring sessions focused on practical skills and strategic planning in destination marketing. Our tailored program aimed to enhance abilities in market analysis, cross-functional team leadership, and year-round marketing plan implementation, ensuring long-term growth and capacity building within the Council’s destination marketing team.
The Client: Belinda Williams
Belinda, a passionate and experienced marketing lead, sought professional guidance to transition her skill set into the dynamic realm of destination marketing and focus on her personal development path.
The Challenge
To smoothly transition into her new role in destination marketing, Belinda aimed to develop a deep understanding of market analysis, strategic planning, and cross-functional leadership, despite not having previously worked in the tourism industry.
The Solution
Drawing from our extensive experience in strategic destination marketing, we took a well-structured approach that began with attentive listening to the mentee’s aspirations and requirements. We developed a six-week bespoke program to assist with upskilling. Our solution included:
- Personalised Mentoring Sessions: Delivered one-on-one mentoring tailored to Belinda’s unique needs and career goals.
- Practical Skills Development: Focused on enhancing abilities in market analysis and strategic planning.
- Cross-Functional Leadership Training: Provided guidance on leading projects involving collaboration across different stakeholder groups.
- Year-Round Marketing Advice: Assisted in designing, implementing, and evaluating a comprehensive marketing strategy for sustained success.
The Result
Through our tailored mentorship program, Belinda seamlessly transitioned into her new destination marketing role, mastering strategic analysis, leading cross-functional teams, and implementing year-round marketing activities including the delivery of a significant destination marketing campaign. This enhanced her strategic thinking, improved marketing outcomes, and contributed to winning the NSW Top Tourism Town 2024 award!
“As a newcomer to the industry, having Cara as a mentor during the implementation of the marketing plan was invaluable. She patiently clarified my queries, guided me toward the right decisions, and instilled confidence in my subsequent actions. I wholeheartedly recommend Hipscotch for their expertise in marketing planning and mentoring.”
BELINDA WILLIAMS
Kiama Municipal Council, Tourism and Marketing Lead
