Making Waves: Redefining The Pavilion Kiama for Bold Growth

Transforming The Pavilion Kiama’s brand to boost wedding and business event bookings, enhancing revenue, audience engagement, and growth potential.

The Project

We partnered with The Pavilion Kiama to elevate their brand, targeting growth in wedding and business event bookings. By addressing challenges and engaging ideal audiences, we aimed to drive sustained market presence, increased revenue, and opportunities for future expansion.

The Client: The Pavillion Kiama

The Pavilion Kiama is a versatile and vibrant event space on the NSW South Coast, uniquely positioned to serve the wedding, live entertainment, local community and business events markets. With its iconic coastal setting, stunning views, and versatile event spaces, The Pavilion stands as a cornerstone of the Illawarra and Shoalhaven regions’ hospitality and event sectors.

The Challenge

Despite receiving strong wedding enquiries, the venue faced challenges in conversion rates and smaller guest numbers. Simultaneously, business events presented a growing opportunity, as the venue’s flexibility and unique location offer high potential for conferences, corporate retreats, and other professional events.

The Solution

A dynamic marketing plan that strategically addressed challenges by enhancing The Pavilion’s presence and reputation in the competitive events market. The approach was designed to align with broader tourism trends while celebrating The Pavilion’s core values – welcoming, contemporary, and adaptable.

Brand Elevation: Amplify The Pavilion’s visibility as a premier event destination on the NSW South Coast.
Customer-Centric Experience Enhance the customer journey for a seamless and engaging experience from enquiry to event delivery.
Showcasing Versatility:Highlight the venue’s adaptability for hosting diverse events, from weddings to corporate functions.
Strategic Campaigns: Implement targeted marketing efforts to effectively engage key audiences and drive bookings.
Digital Innovation: Strengthen The Pavilion’s online presence through creative and impactful digital strategies.

Your Event, By the Sea.

The strategic marketing plan positioned The Pavilion Kiama as a versatile event space with unmatched value as a beachfront venue. Focused on enhancing brand visibility, customer experience, and sustainability, the plan aims to grow wedding bookings by 10% and live entertainment, community, and business event bookings by 25% over three years, ensuring a reputation for exceptional, versatile event experiences.