Content CreationSky’s the Limit: SkyPoint’s Journey to Tourism Excellence
Discover how SkyPoint’s dedication to growth and innovation earned them well-deserved recognition in the tourism sector.
The Project
SkyPoint embarked on a journey to achieve tourism excellence in the highly competitive Gold Coast market. This case study highlights how we crafted an award submission that showcased their strengths in Food Tourism, addressed the challenges they faced, and captured the key learnings that set them apart.
The Client: SkyPoint
Perched high in the clouds atop Australia’s tallest building, SkyPoint on the Gold Coast offers extraordinary food tourism experiences with breathtaking 360° views. From all-day dining to signature cocktails, with 60+% of ingredients sourced locally, every meal is a sky-high culinary journey. Guests can pair dining with Australia’s highest external building climb, reach the top in Australia’s fastest elevator, or celebrate an event. SkyPoint is perfect for families, lovers, adventurers and corporates.
The Challenge
On the Gold Coast, where major tourist attractions abound, standing out to both visitors and the industry is no small task. Winning an award can be a game-changer, but crafting a submission that highlights unique impact requires a strategic and focused approach. SkyPoint wanted to transform their achievements into a compelling narrative that would not only capture attention but outshine the competition in a crowded marketplace.
The Solution
To help SkyPoint stand out, we crafted an award submission that highlighted their strengths in Food Tourism and their role in driving sustainable visitor growth. The submission also detailed the challenges they faced during the qualifying year and the key learnings that emerged. Our solution included:
- In-Depth Analysis: Conducted a thorough business analysis to gather relevant insights and supporting evidence.
- Engaging Narrative: Crafted a compelling and aspirational award submission that showcased achievements and a remarkable impact on both visitors and the local tourism industry.
- Criteria Alignment: Meticulously addressed all award criteria, ensuring that the submission captured the essence of SkyPoint.
- Visually Striking Creatives: Professionally designed visuals that enhanced and supported the submission, making it as compelling visually as it was in content.
The Result
Soaring to New Heights.
The result was an award submission that not only met all criteria but also resonated deeply with our client. By showcasing SkyPoint’s strengths in Food Tourism, their ability to overcome challenges, and the key learnings from the qualifying year, the submission effectively captured their unique contribution to the local tourism landscape.
“After just finishing our first engagement with Hipscotch, we couldn’t be happier with the final product. The submission crafted for us hit the nail on the head and the build process was efficient and took the weight off our shoulders allowing us to focus on results and continuing to run our business.”
DYLAN HUNT
General Manager, SkyPoint.
