Independent Stakeholder Engagement to Shape Strategy

Acting as an independent facilitator, we collaborated with Reflections Holiday Parks’ internal stakeholders, identified challenges, devised solutions and produced an enhanced operational strategy.

Shaping strategies for independent stakeholder engagement for Australian tourism brands
A case study by Hipscotch: how to improve independent stakeholder engagement through bespoke strategy.

The Project

Reflections Holiday Parks sought an experienced facilitator to collaborate with internal stakeholders to craft operational recommendations. This strategy aimed to support 37 teams, enhance guest experiences, increase conversions, and establish a trusted business function.

The Client: Reflections Holiday Parks

Australia’s only social enterprise holiday park group, welcoming 2-million-day visitors and overnight guests each year. They care for 36 holiday parks and 43 community Crown reserves in some of the most picturesque parts of coastal and inland New South Wales.

The Challenge

The central reservations department faced challenges with a high rate of abandoned calls and delays in email responses. The client sought valuable insights from their reservations, park operations, sales, and marketing teams to form an operational strategy.

The Solution

  • Virtual Stakeholder Workshops: Fostered active participation to generate valuable input.
  • Comprehensive Survey: Gathered stakeholder insights and feedback, ensuring holistic understanding of perspectives.
  • Interactive Engagement: Implemented techniques to generate a sense of ownership and investment in the project.
  • Input Gathering: Systematic collection and analysis of stakeholder opinions, ideas, and suggestions.
  • Informed Decision-Making: Ensured strategic recommendations were aligned with stakeholder and client expectations.
independent stakeholder engagement for Australian tourism brands and destinations case study.

The Result

Garnered invaluable stakeholder insights.

A robust Central Reservations Strategy & Action Plan that aligns operations with the brand, establishes goals, and cultivates a strong connection with target audiences. The strategy drives enhanced guest experiences, increased conversions, and ensures a reliable business function.

“Hipscotch quickly integrated into our team, got to grips with the problem with the minimum of fuss and hand holding. Their deep knowledge soon opened up a path for us and resulted in a report that is highly functional and strategic.”

Nick Baker

CEO, Reflections Holiday Parks

Stakeholder engagement strategy case study

Let‘s spark a connection to discover if we’re the perfect match.

Let‘s spark a connection to discover if we’re the perfect match.

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