Our Team

We walk the talk. We know how to elevate tourism brands.

Our Team

We walk the talk. We know how to elevate tourism brands.

Our Team

We walk the talk. We know how to elevate tourism brands.

Meet the Hipscotch team

Our powerhouse team wields a whopping 70+ years collective experience.

Triumphs galore! We’ve clinched 25+ prestigious tourism awards for clients, including legendary Hall of Fame honours at the Australian Top Tourism Town Awards.

The Hipscotch Story

Amidst the demands of a bustling tourism CEO role, Founder Cara George embarked on a transformative quest in 2021. Her burning desire? To revolutionise support offered to busy Australian tourism professionals.

Recognising the work/life imbalance that often plagues the industry, an epiphany struck. The constraints of time within tourism roles can lead to missed opportunities, which presented an opportunity.

And so, the idea of Hipscotch was born.

As an innovative force in the industry, Hipscotch brings a wealth of senior level experience to the table. Acting as an extension of our clients’ team whenever needed, we create collaborations that bring joy to the lives of Australian tourism professionals.

Every project undertaken is infused with heart and soul, carefully crafted to propel brands to new heights.

“We pour our hearts into crafting exceptional solutions, elevating brands to new heights. Creativity is our transformative power.”

CARA GEORGE

Founder & Agency Director

Get to know our team

Meet the visionaries behind Hipscotch. Creative minds, strategic thinkers, industry experts.

Cara George

Founder & Agency Director

Cara, our tourism enthusiast and experience ambassador, has been crafting authentic connections with Australian destinations and brands for 25+ years. A multi-award-winning CEO turned visionary at Hipscotch, she directs with passion and a whole lotta love.

cara@hipscotch.com.au

LinkedIn

Leianne Murphy

Engagement Director

Leianne, our tourism dynamo, exudes passion and energy. With 20+ years in the biz, she fearlessly tackles the trickiest challenges, empowering clients to sparkle. Leading engagement and innovative solutions at Hipscotch, she’s a true powerhouse.

leianne@hipscotch.com.au
LinkedIn

Melissa George

Senior Graphic Designer

Melissa, our graphic guru, rocks 25+ years of design expertise. In tune with tourism brands, her creative wizardry crafts mind-blowing visuals and remarkable brand guides. With laser-sharp precision, she amplifies designs for maximum visual oomph!

hello@hipscotch.com.au
LinkedIn

Alliances & Accolades

OUR MEMBERSHIPS

OUR ALLIANCES

AWARDED TO HIPSCOTCH

2023 Carillon Business Award

Outstanding Start-Up

OUR CLIENT WINS

Australia’s Top Tourism Town Awards
Australia’s Top Tourism Town
NSW Top Tourism Town

Australian Tourism Awards
Destination Marketing
Visitor Information Services
Ecotourism

NSW Tourism Awards
Destination Marketing
Visitor Information Services
Self-Contained Accommodation

Canberra Region Tourism Awards
Ecotourism
Visitor Information Services

Let‘s spark a connection to discover if we’re the perfect match.

Let‘s spark a connection to discover if we’re the perfect match.