Our Team
We walk the talk. We know how to elevate tourism brands.
Our Team
We walk the talk. We know how to elevate tourism brands.
Our Team
We walk the talk. We know how to elevate tourism brands.
Our powerhouse team wields a whopping 70+ years collective experience.
Triumphs galore! We’ve clinched 25+ prestigious tourism awards for clients, including legendary Hall of Fame honours at the Australian Top Tourism Town Awards.
The Hipscotch Story
Amidst the demands of a bustling tourism CEO role, Founder Cara George embarked on a transformative quest in 2021. Her burning desire? To revolutionise support offered to busy Australian tourism professionals.
Recognising the work/life imbalance that often plagues the industry, an epiphany struck. The constraints of time within tourism roles can lead to missed opportunities, which presented an opportunity.
And so, the idea of Hipscotch was born.
As an innovative force in the industry, Hipscotch brings a wealth of senior level experience to the table. Acting as an extension of our clients’ team whenever needed, we create collaborations that bring joy to the lives of Australian tourism professionals.
Every project undertaken is infused with heart and soul, carefully crafted to propel brands to new heights.
“We pour our hearts into crafting exceptional solutions, elevating brands to new heights. Creativity is our transformative power.”
CARA GEORGE
Founder & Agency Director
Get to know our team
Meet the visionaries behind Hipscotch. Creative minds, strategic thinkers, industry experts.
Cara George
Founder & Agency Director
Cara, our tourism enthusiast and experience ambassador, has been crafting authentic connections with Australian destinations and brands for 25+ years. A multi-award-winning CEO turned visionary at Hipscotch, she directs with passion and a whole lotta love.
cara@hipscotch.com.au
LinkedIn
Leianne Murphy
Engagement Director
Leianne, our tourism dynamo, exudes passion and energy. With 20+ years in the biz, she fearlessly tackles the trickiest challenges, empowering clients to sparkle. Leading engagement and innovative solutions at Hipscotch, she’s a true powerhouse.
Melissa George
Senior Graphic Designer
Melissa, our graphic guru, rocks 25+ years of design expertise. In tune with tourism brands, her creative wizardry crafts mind-blowing visuals and remarkable brand guides. With laser-sharp precision, she amplifies designs for maximum visual oomph!
Alliances & Accolades
OUR MEMBERSHIPS
OUR ALLIANCES
AWARDED TO HIPSCOTCH
2024 Carillion Business Award
Excellence in Micro Business
2023 Carillon Business Award
Outstanding Start-Up
OUR CLIENT WINS
Australia’s Top Tourism Town Awards
Australia’s Top Tourism Town
NSW Top Tourism Town
Australian Tourism Awards
Destination Marketing
Visitor Information Services
Ecotourism
NSW Tourism Awards
Destination Marketing
Visitor Information Services
Self-Contained Accommodation
Canberra Region Tourism Awards
Ecotourism
Visitor Information Services
