Ecotourism Innovation: National Arboretum Canberra’s Award-Winning Journey

With the Arboretum’s extensive sustainable practices as our canvas, we spotlighted their remarkable commitment to preserving a significant living collection for future generations. Our focus was on articulating how their visitor experiences, encompassing recreation, education, research, conservation, and reconciliation, encourages wellbeing and environmentally responsible communities.

The Project

We aimed to highlight the National Arboretum Canberra as a leader in ecological sustainability within the tourism sector. Our focus was on creating content that underscored their commitment to environmental and cultural preservation, understanding, and appreciation. We sought to amplify the Arboretum’s role in conservation and education, positioning it not just as a destination but as an influential voice in sustainable tourism.

The Client: National Arboretum Canberra

The National Arboretum Canberra is a majestic 250-hectare internationally significant living collection of over 44,000 rare and diverse trees specifically dedicated for conservation, scientific research, and educational purposes. On offer are a variety of immersive eco-experiences encouraging visitors to connect with nature and learn about tree conservation and biodiversity. Visitors can stroll through serene forests, engage in educational workshops and programs, play in nature, contribute to scientific research through volunteering, attend events and taste a local bite.

The Challenge

We faced the intricate task of distilling a vast array of information on the Arboretum’s ecological sustainable practices into a narrative that was both concise and compelling. Our objective was to craft a submission that would resonate powerfully with both state and national tourism award judges, all while adhering to the strict submission guidelines, including word count constraints.

Pod Playground, National Arboretum Canberra

The Solution

We understand how the Tourism Award Programs provide an excellent platform for business to showcase their achievements, gain industry recognition, and enhance their brand reputation. Our solution involved:

Data Gathering: Submission research, planning and development.
Captivating Content: Crafting narratives, showcasing achievements and extraordinary eco-experiences.
Conveying Business Essence: Diligently addressing all criteria.
Compelling Creatives: Professionally designed supporting visuals.

Eco-Champions Unleashed!

The outstanding work delivered by the Arboretum’s team combined with our expertise in crafting their ecotourism award submission, landed a Gold at Canberra Region Tourism Awards and Bronze at the prestigious Qantas Australian Tourism Awards.