With expertise and unrestricted imagination, we’ll help your brand move forward so you can make your mark.
Merging data-driven global insights, imagination, and brand essence to create solutions that empower Australian tourism brands and destinations to thrive.
What We Do
We’ll tackle what you lack time for or need expert finesse to elevate.
Creative Strategy & Innovation
In today’s dynamic tourism environment, creative strategy and innovation are no longer optional, but rather critical components, the lifeblood, for sustainable success.
Content Creation
The secret weapon in a brand’s arsenal – use it to dominate your niche and turn your audiences into loyal fans.
Audience Engagement
Unleash the power of unbiased third-party stakeholder engagement and project management, the secret ingredient for phenomenal success.
Professional Growth
Ignite self-discovery and empower your journey as a tourism professional. Elevate your leadership skills and stay on track with our custom programs.
Our Work
Unleash your creativity. Dive in and uncover our epic case studies.
Crafting Gippsland’s Food, Drink & Agritourism Strategy
A visionary strategy and action plan designed to establish Gippsland as a premier epicurean destination.
Elevating the Potential of a Thriving Tourism Venture
The creation of a persuasive grant submission aimed at securing funds to elevate Indigiearth, an established First Nations-owned tourism business.
Destination Mastery: Elevating Skills for Dynamic Marketing
We delivered personalised mentoring to enhance practical skills, strategic planning, and leadership in destination marketing for long-term sustainable growth.
Meet the talent powerhouse that is Hipscotch
Our team has honed their craft over decades of dedicated work, accumulating a wealth of tourism knowledge, skills, and accolades.
Leianne Murphy
Engagement Director
Cara George
Founder & Agency Director
Melissa George
Senior Graphic Designer
Meet the talent powerhouse that is Hipscotch
Our team has honed their craft over decades of dedicated work, accumulating a wealth of tourism knowledge, skills, and accolades.
TRUSTED BY THESE AUSTRALIAN DESTINATIONS & BRANDS
Our Commitment to Reconciliation, Sustainability and Inclusivity
We champion understanding, diversity, cultural and environmental preservation. Together let’s take the journey to a harmonious and sustainable future, leaving a legacy of unity and respect.
Acknowledgement of Country
We acknowledge First Nations people, the Traditional Owners of Country throughout Australia, and recognise their continuing custodianship of the land, waters, and culture for over 60,000 years. We pay our respect to their elders, past, present, and emerging. We are privileged to learn from them how to care for and share Australia’s diverse nature and culture.
